Search Engine Optimisation (SEO) and marketing on the internet have changed hugely since we first started developing websites optimised for search engines about 10 years ago. Then it was about Meta keywords and there was much less competition (there were less online businesses and less understanding of SEO). Now everyone is trying to beat your Keyword results and with changes to Google algorithms, like Caffeine, Instant and Panda, the design of your site and what's happening off-site is as, or more, important than your Meta. It's clearly more important than ever to have a clear SEO strategy before you start to design a new website.

Our business is much more sophisticated and dynamic, which is good, because we've spent a decade honing our skills.  The great results we achieve for our clients is based on staying ahead of the changes and measuring, measuring, measuring.

Our success is also fundamentally that we are marketers, not just technicians, so we can help set a strategy which integrates with your brand objectives and campaign plans.

SEO is a dynamic world and the way marketing departments and clients approach this is changing too. Many want to be able to employ the services of SEO experts like ourselves to establish the optimisation strategy and then to manage the process themselves. That's why we also provide a thorough and flexible SEO and internet marketing training programme. More typically, however, we are asked to manage the crucial ongoing maintenance of search engine optimisation and web development.

Standard Website Optimisation

The areas which will be covered in this initial search engine optimisation set up phase would typically be:

• Competitor review - for benchmarking and best practice (our baseline is to be better than your top competitors and we're happy to learn from their successes and mistakes!)
• Keyword strategy - what are the best keywords to ensure that you reflect the terms the visitor is ACTUALLY using to search for your type of products. Selection of Keywords will be based on competitor activity, actual search traffic and trends for key phrases, relevance of key phrases to your site and much more
• Domain strategy - how to use your unique domains to boost your search rankings
• Site Content development - making sure that site wording, page structure and tags and links are maximising visitor benefit as well as boosting search engine rankings
• Meta Tag code development - this means scripting the site code to make sure that search engines recognise what your site is about and how relevant the code is for your keywords and site content
• Develop an off site and Linking Strategy - to maximise the good inbound links to the site. Good external links into your site are one of the most important routes to search engine optimisation, because search engines assume that they are a reflection of the importance others give your site. Oh and the way this is measured has fundamentally changed recently. The set up work includes an allocation of time to set up some of the key links and a proposal for other strong link opportunities. Please note that this might include a proposal for the use of directories and there may be a 3rd party cost for some of these. However, there will be plenty of benefit obtained from the free links and it is likely that we will propose a Social Media strategy to enhance your web presence and authority.
• Website development proposals - the way your site looks and behaves is now affecting your SEO (that's a good thing for users - thanks Google Panda). The architecture and structure of your site is also important and it is likely that your site will need to be enhanced in terms of pages, navigation and textual content. Each search term category (eg. product) will require its own page and content requiring specific optimisation. The skilful use of video can make a massive improvement to search results.

How's your website doing and what are search engines thinking about it?  We've got the tools and expertise to give you a very clear picture.  Just sign up below and we'll send you a report. 

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Please ring Oliver Stephens or Stuart Anderson on 0191 250 4530. We'll be happy to discuss your business needs over a coffee and make recommendations, based on our many years experience of internet marketing. There's no obligation at all.

• Sainsbury's
• New Look
• JNDunn Group
• Langley Castle
• Kavli
• Simpler Consulting

and many, many more...